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The most common fundraising organizations use is to sell directly to the grassroots. this is usually in the form of cookies, discount or gift cards. The sales are one time sales and the grassroot member tends to sell directly to other family members. The cash is quick and profitable. We call this 1st generation selling.
Boosting your fundraising will require selling to what we call the 2nd generation. This is where your family members go out into their social circle and promote your fundraising products to their friends and co-workers. Selling to a 2nd generation will magnify your fundraising results.
The greatest boost you can give your organization is to have the 2nd generation work with the 3rd generation of people. Friends of friends and co workers friends and family can quickly put your fundraising effort at a level never dreamed of. The sheer number of people promoting and purchasing your fundraising tools will create a financial windfall beyond anyone's expectation. A perfect example of how powerful this can be take a look at your LinkedIn profile network Connections.
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